We wanted to play an active role in supporting Black Lives Matter, so we reached out to them and became their first ad agency partner.
Our first project launched a tool allowing people to easily discover and invest their dollars to uplift and champion Black businesses throughout the United States. Our aim was to emphasize the importance black entrepreneurs play in reducing wealth inequality and rebuilding black power.
Results: It achieved over 40,000 unique visitors in the first 2 weeks and got global attention - all with $0 media spend. Even Howard Dean, American politician and author, shared it on Twitter - twice.
Bonus Result: When we first launched this idea in 2016, we reached out to Diddy to form a partnership on this project. I guess he liked our idea a lot, because 2 years later news came out that Diddy and Jay-Z were developing an app to help find and support black business – GQ
