In addition to 4 Toronto storefronts, the Drake General Store also plies a stiff internet trade to urban pioneers, worldwide. This campaign of online videos shows the world how the unique offerings of the General Store would certainly surprise patrons expecting a more traditional general store.
Result:
After a year of winning Canadian awards with this campaign and another for Little Trees, I ranked 26th on the list of Canada's award-winning ADs in the 2013 Creative Report Card.
Role:
Concept, Copywriter, Art Director
